Psychological Aspects of Shopping Addiction: Initial Test of a Stress and Coping Model

There is evidence to suggest that compulsive buying has all the elements of addictive behaviour and can become a psychological problem requiring intervention. The itself be triggered by difficulties distress generate positive benefits for wellbeing in short term. Longer term effects guilt, anxiety, depression this sparking negative affectivity cycle. Interest area been reignited growth online shopping during recent COVID-19 Pandemic. This study aimed explore stress process model addiction assessing relationship between perceived stress, satisfaction, rejection sensitivity, resilience, self-efficacy, loneliness, healthy lifestyle female emerging adults. was based on an survey 332 females aged 18-26 years used questionnaire data collection. Data were analysed using correlations path analysis with AMOS 26 software. Results show strong direct relationships sensitivity addiction, inverse satisfaction. reciprocal which appears symptom underlying emotional difficulties. As widespread ultimately damaging it suggested should taken more seriously than currently case.